Getting the Most Out Of Your Estate Agent Window Cards & Particulars
Your Window Cards & Particulars are your opportunity to display your Vendors / Landlords property in the best light. They are not only a marketing tool for potential buyers / tenants but also a potential instruction getter! Often these are one of the first things that a potential Vendor / Landlord sees. Therefore this is a golden opportunity to demonstrate why they should choose you as an agent.
We offer a two tiered approach to our clients who are using our Estate Agent Software (PCHomes & PCHomes Plus). They can choose from either our Pro Designs (existing templates) or we can carry out Bespoke works. With our Bespoke service we can quote from designs that are provided or carry out bespoke design work on your behalf. Once your design has been added to our software then the agency can produce the Window Card or Particulars with the click of a button.
Estate Agent Window Cards
- It's well worth having these in different sizes i.e. A3, A4 or A5 to cater for different properties.
- The principle 'KIS' (Keep It Simple) by doing this your template is more likely to work across your differing property portfolio.
- Try to change over the Window cards displayed in the shop front window as often as possible to avoid sun damaged paper. Also keep the content on both your Window Cards & Particulars fresh even if this means re-writing content from time to time.
- Don't mix portrait and landscape photos, keep consistent with photos sizes.
- We would recommend changing designs i.e. try not to keep the same design for years and years, as like your website you will start to look dated.
Estate Agent Particulars
- It's worth having a few templates to cater for different properties, after all the amount you will write will differ from property to property i.e. the flat above the fish and chip shop and the Million pound house on the hill.
- Having maps maybe a nice feature but be careful of copyright issues.
- If trying to reduce costs with printing, with an A3 folded set of particulars you can use colour on the outside and black and white on the inside of the brochure.
- It's quite nice to have directions from your shop front / office to the property - you can find these on sites such as Google.
- Don't mix portrait and landscape photos - keep consistent with photos sizes.
- Like with your Window Cards it's worth having these in different sizes i.e. A3, A4 or A5 to cater for different properties.
- Try to group content on the particulars pages i.e. photos on one page, floor plan on another (large) and text on another page. By doing this you will be consistent on the look and feel of your particulars for all of your available properties.
- Try to avoid uploading an A3 set of particulars online as customers will probably not have an A3 printer - instead upload A4. However if the customer has Adobe Acrobat they can print A3 particulars on A4 paper but not all users will have this software.
Also Worth Noting
- Check to see if your printer can print right up to the edge of the paper. Some of our designs are styled this way. If your printer cannot do this then you will be left with a small margin.
- Obvious point but use good quality paper >100gsm.
- For the higher end properties maybe use a custom design and outsource the printing so that you can offer a professional finish.
Written by Nick Hubbard
Source Estates IT Ltd